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About NovaHS

NovaHS offers an innovative helping hand to primary care. We are primarily a healthcare organisation with an active interest in HealthTech research and development.

Who we are

Founded by GPs, built for primary care

NovaHS was established in April 2020 in response to the escalating pressures facing primary care, founded by practising GPs who understood those pressures first-hand. Our Founder & CEO, Dr Samim Azim, brings more than 13 years' hands-on NHS experience to the organisation.

We are a CQC-regulated organisation. From origins in a GP practice in north London, our team has grown to more than 100 staff spanning administrative, clinical, technical and bespoke services — all working as one team in support of the NHS.

Founded April 2020 CQC-regulated North London origins 100+ staff
One team · GP-led · NovaHS
Our leadership
GP-ledMultidisciplinaryCQC
Since April 2020 100+ staff
3.2M+
Patients supported
Across England through our services
32+
ICB areas served
Nationwide primary care reach
10M+
Documents processed
To a safe, standardised method
100k+
Clinical hours saved
Returned to patient care each year
32+
ICB areas served
Supporting practices, PCNs and federations across England
Our core values

Everything we do is safe, efficient and cost-effective

Three pillars underpin every workflow we run, whatever the size of the organisation we support.

Pillar one

Safe

Clinician-led governance underpins every workflow, delivered through CQC-registered processes and a standardised, safe method you can rely on.

Pillar two

Efficient

Our multidisciplinary team integrates with your pathways to reduce clinical and administrative pressure, freeing your people to focus on patient care.

Pillar three

Cost-effective

Delivered by ARRS-eligible staff where applicable, our services offer scalable value that stretches limited NHS budgets further.

Vision & mission

Grown by reputation, purely through word of mouth

From a single north London practice, we now support millions of patients across 32+ ICBs — growth achieved entirely through word of mouth and the trust of the organisations we serve.

Our vision

An integrated, streamlined, efficient NHS

We support primary care as part of a wider vision of an integrated, streamlined and efficient NHS. Our services are provided solely for the benefit of NHS providers.

Our mission

More capacity, less pressure, better outcomes

Our mission is to bolster clinical capacity and relieve pressure through a one-team approach, promoting the best possible patient outcomes cost-effectively.

Our people

Meet the team

A multidisciplinary leadership team spanning clinical, operational, financial and technical expertise.

Dr Samim Azim, Founder and Chief Executive Officer at NovaHS
Dr Samim Azim
Founder & Chief Executive Officer
Hanna Burnett, Clinical Lead at NovaHS
Hanna Burnett
Clinical Lead
Kate Waistell, Lead Pharmacist at NovaHS
Kate Waistell
Lead Pharmacist
David Fitt, Director of Operations and Strategy at NovaHS
David Fitt
Director of Operations & Strategy
Nasreen Naser, Director of Finance at NovaHS
Nasreen Naser
Director of Finance
Don Udara, Lead Software Developer at NovaHS
Don Udara
Lead Software Developer
Devinia Patel, NovaDoc Admin Manager at NovaHS
Devinia Patel
NovaDoc Admin Manager
Nashua Diaz Anaya, NovaDoc Admin Manager at NovaHS
Nashua Diaz Anaya
NovaDoc Admin Manager
Nicola Porter, QA Team Leader at NovaHS
Nicola Porter
QA Team Leader
Darby Collins, Executive Assistant at NovaHS
Darby Collins
Executive Assistant
What sets us apart

Not-for-profit-driven, and proud of it

We are guided by a not-for-profit-driven ethos, complete transparency, and a firm rejection of the sales-driven approach seen elsewhere in the sector.

  • NHS first — we prioritise NHS organisations and their patients over profit.
  • Transparent — an open, consultative relationship with no hidden agenda.
  • No sales pressure — we reject a sales-driven approach in favour of genuine partnership.
NHS first Complete transparency No hidden agenda Genuine partnership

Our services are provided solely for the benefit of NHS providers. We reject the sales-driven approach seen elsewhere in the sector in favour of a consultative relationship built on trust and openness.

Let's start a conversation

All enquiries are completely confidential and never shared with third parties. Tell us your challenge and we'll show you how we can help — with no sales pressure.